Totals: Total ad contracts with Denver’s five TV channels hits $13.2 million, with Democratic groups evening things up. This doesn’t include cable or satellite advertising — they don’t have to report ads to the Federal Communications Commission. On July 1, all stations regulated by the FCC must begin filing ad documents online, then the totals should go up even more.
The News: Democratic U.S. Sen. Mark Udall returns to the airwaves this week, countering GOP challenger Rep. Cory Gardner’s initial ad campaign. The Senate Majority PAC also returns to advertising, presumably with ads attacking Gardner, while the Democratic Senatorial Campaign Committee contracted more time for fall. While the Senate race is drawing the big bucks, don’t forget the 6th Congressional District where incumbent Republican Rep. Mike Coffman faces a tough challenge from former state House Speaker Andrew Romanoff. The Democratic Congressional Campaign Committee hasn’t; they’ve got ads slated to run this fall reported by two of the five stations (and probably contracted but not yet reported by the other three). Here’s a look at contracts by advertiser:
Fun Fact: Those ads on Denver Broncos’ games are expensive. The DSCC and DCCC will each pay $65,000 for 30 second spots on the Broncos’ Nov. 2 game versus the New England Patriots on KCNC.