More ad disclosure = climbing totals

The big news this week is that all TV markets must now report political advertising contracts online to the Federal Communications Commission.

So this week, with added information from three Colorado Springs/Pueblo stations and two (so far) Grand Junction stations, the numbers shoot up considerably to almost $23 million in ads for 229 hours of TV time. Again, cable and satellite providers get about 20 percent of ad market, and they don’t have to disclose ad buys to the FCC.

Some of these new stations are posting contracts dated before July 1; some are posting invoices for contracts issued before July 1. All those postings are included in this analysis. But it’s unclear if these records are complete. Denver’s KWGN, for instance, only recently began filing contracts, and filed many of them last week.

Then there are a few contracts posted by KRDO that have since been removed from the FCC site. Sunlight Foundation’s Ad Sleuth project has an RSS feed that lists 52 filings. This tally includes 14 filings. The station’s current FCC feed lists only nine filings.

Here’s a look at advertising by market:

The other big news of the week is the added detail on fall ad spending by the Senate Majority PAC and the Democratic Senatorial Campaign Committee. Some of those groups’ increases come from the additional disclosure by stations in the Springs and Grand Junction. But they account for 31 percent of the total spending of almost $23 million.

That’s an indication of how important defending U.S. Sen. Mark Udall against his challenge by GOP U.S. Rep. Cory Gardner is to Democrats. The National Republican Senatorial Committee has more than $1.7 million in time reserved for the fall in the Denver market (other markets haven’t reported these contracts).

Of note: Gardner’s campaign cancelled several ad buys for the middle of July, though ads are still scheduled to resume on July 22.

Here’s a look at the ads by buyer:

Here’s a look at ads by affiliation:

Worth a read: The New York Times Magazine piece about the YG Network, which has scheduled ads for two weeks in October.

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